[Zope] Making zope work with ad serving software

Michael Bernstein mbernstein@profitscape.net
Thu, 17 Jun 1999 14:30:07 -0700


Andrew Bunner wrote:
> 
>   First of all, thank you to everyone who's expressed interest in helping us
> with the EliteFitness.com project!
> 
>   We've been using a piece of ad serving software called Central Ad Pro. It can
> be invoked via two mechanisms...
> 
> <!--#include virtual="/cgi-bin/ssirand.cgi?REGION=my_region" -->
> 
>   -or-
> 
> <img
> src="http://mydomain.com/cgi-bin/getimage.cgi/unique?ACCOUNT=my_account&BANN
> ER=my_banner"></a>
> 
>   Now, if you want to serve an HTML "banner", you have to you use the SSI
> mechanism... at least until we all have XML capable browsers and their fancy
> X-LINKS <g>
> 
>   My question is, what is an analogous way to embed the output of a CGI into a
> page served by Zope that will let us generate "useful" web logs? I read the
> thread about pulling the links off LinuxToday, so I understand that there are
> HTTP getting functions.
> 
>   I'm sure it's do-able, my main concern is that we're still able to analyze
> the click-through ratios of the banners! This makes me think we will have to
> use Zope with Apache.

I notice that you're not specifiying exactly what the link from the
image is. Your best bet is to have the link go, not to the target site,
but to a "click-through server" that will log the click and its
originating page and then redirect to the actual destination.

Some more information and ideas can be found at:
http://www.photo.net/wtr/thebook/user-tracking.html

Hope this information is useful...

Michael Bernstein