[Zope] Banner + search engine + Zope

Chris McDonough chrism@digicool.com
Tue, 14 Mar 2000 09:14:25 -0500


Bill, do you mean that you're thinking of enabling the product to serve
ads based on visitor "profile" (such as originating IP address, domain,
time-of-day, browser, etc)?

Bill Anderson wrote:
> 
> Chris McDonough wrote:
> >
> > No.  We just don't have a banner ad product that does targeting.
> ...
> > And yes, I would say to go with a non-Zope approach right now unless
> > you're willing to put in the time to write an ad targeting and delivery
> > system yourself.  We'd love to see such a beast, but done properly its a
> > fairly complex and time-consuming undertaking.  We've chosen to
> > recommend off the shelf systems for a couple customers rather than
> > building our own so far.
> 
> I am currently adding this to my BannerClass foundation. I expect to
> have this out in the next month or so. As to how well it will work, that
> is up in the air at the moment.
> 
> <dtml-alert type=semi-vaporware>
> "ZBanner System" (or whatever the final name will be) currently is
> capable of hit/click tracking, verification of banner validity based
> upon time (after, until, or during a date range), a set variable by
> management, hitcount, and clickcount (I think that's all of them). It
> also has preference capability (ad weighting).
> 
> It also supports ad style and type (where style is button, vertical
> banner, and horizontal banner; and type is 'integrated', 'remote',
> 'local').  In the near future it will be able to call ads based upon
> keywords passed to it.
> 
> So, why is this not yet fully available you ask? The feature I haven't
> mentioned yet. Database independance. Basically, I want to get it set up
> to where you can store your banners in the ZODB, and RDBMS, localfs,
> whatever. So far, I have a good foundation, but need to pin down the API
> better. WHen it comes out, I want to include an example implementation
> or two. As soon as my test ZServer works properly again, I'll be able to
> progress faster.
> </dtml-alert>
> 
> And now we return you to your regularly scheduled thread ...
> 
> --
> In flying I have learned that carelessness and overconfidence are
> usually far more dangerous than deliberately accepted risks.
>           -- Wilbur Wright in a letter to his father, September 1900
> 
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-- 
Chris McDonough
Digital Creations, Inc.
Zope - http://www.zope.org